AI-driven Chatbot: Help your Business Grow
You have probably heard of the chatbot, a conversational tool that is revolutionising the relationship between retailers and customers.
Recognised as a digital assistant, the chatbot can understand your customers’ requests and respond to their written or audio messages in a matter of seconds. Whether your customers have doubts about the availability or characteristics of a product, chatbots are there for them, wherever they are, at any time of day.
AI Chatbot: How does it work ?
The main purpose of a chatbot is to provide answers to web users’ queries via an application or platform. Using artificial intelligence and natural language processing, the chatbot will dissect the person’s request in order to locate the key elements of the question and understand what is being asked. It will detect information such as names, places, dates, and identify verbs, adjectives or objects, to understand the tone and emotion behind the message received. Once it understands what it is being asked, it can then offer the appropriate response to the user.
How is a Chatbot relevant to E-commerce?
A chatbot allows you to improve your customers’ shopping experience. By remembering previous interactions with a user, the chatbot makes the dialogue more coherent and the customer feels that they are being heard. In addition, this new technology allows you to streamline your operations and increase your sales rate.
What are the advantages of Integrating Chatbots into your Business?
As a result of the meteoric rise in technology in recent years, businesses can now delegate simple but crucial tasks to chatbots when sales representatives are already dealing with other administrative tasks.
Find out how these little creatures can help your business run more smoothly:
Excellent customer support
Chatbots deliver round-the-clock customer service, resolving difficulties and handling requests even after working hours. Perceived as a powerful ally, they offer immediate answers to the most common questions, such as what products are available or what ingredients are used in a product.
The relevance of the discussions
Driven by artificial intelligence, the chatbot uses past data to understand the customer’s buying journey so that the conversation flows harmoniously. The most powerful chatbots can also analyse the message received and determine the feeling hidden behind it: frustration, anger, joy, satisfaction. Customers feel valued and heard.
Personalised shopping experience
You can certainly improve the shopping experience for Internet users with chatbots as they suggest products based on customer’s requests, combined with their preferences and previous purchases. Personalised service is worth its weight in gold!
Sales and Marketing:
The chatbot transforms your marketing strategies by focusing on methods such as Upselling and Cross-Selling. Not only does it encourage consumers to buy a top-of-the-range product, but it also suggests additional items that will encourage them to buy more than they had initially planned. These strategies enable you to increase your sales and your customer base.
Simplifying Complex Queries
Chatbots have the ability to help customers compare products, prices and features to make a better decision, offering detailed information on product availability and compatibility in a matter of seconds.
Inventory Management
Managing available stocks and pre-orders in the right way is one of the fundamental tasks required to keep your operations running smoothly.
With chatbots, companies can inform customers about product availability or upcoming items to reduce the frustration associated with out-of-stock situations. You can also anticipate the requests and expectations of web users to avoid spending more than you actually need to when restocking.
Do chatbots compromise customer data?
Technology holds great power, but it is not immune to breaches of confidentiality and cybercrime. Chatbots only compromise data if it has not been properly managed. With the right security measures in place, the risks can be significantly reduced by adopting the right approach from the outset:
Data Encryption
By using protocols such as HTTPS, ensure that user data collected by chatbots is encrypted. By encrypting stored data, you will protect it from unauthorised access.
Data reduction
To avoid disclosures, limit the amount of data you collect from your customers, and store sensitive information only in case of absolute necessity.
Access Control and Authentication
To strengthen the security of customer data, opt for powerful authentication mechanisms to properly identify users before granting access to sensitive information.
Moderate access to data according to the user’s role, to minimise the risk of unauthorised access.
Privacy Policies and Transparency
Before collecting sensitive information, you should first obtain the consent of the potential customer. Then, specify the purpose of collecting these details as well as the procedures put in place to store and protect them. In addition, ensure compliance with data protection regulations such as the GDPR.
Why are chatbots such a revolution?
Chatbots are recognised for their ability to transform businesses, actively interact with customers, streamline operations and deliver a personalised and seamless service.
Having a prodigious impact on the transformation of different industries, chatbots are also impressive when it comes to managing multiple interactions simultaneously, handling voluminous requests without delay. It’s a profitable strategy that benefits businesses at peak times or during promotional events.
By automating regular tasks, chatbots also help businesses to reduce the money that they spend on the workforce, freeing up their teams for more complex tasks.
With the chatbots developed by Dodobird.ai, businesses feel much more at ease with their workflows and are noticing a big improvement in their turnover.
Conclusion
As technology evolves, chatbots should become highly sophisticated. Companies that integrate chatbots into their operations will be in a better position to meet consumer demands, and take on the new challenges that lie ahead.
